How often have you seen gift ideas "for him", "for her", "for kids", "for dad", "for mom"... yadda yadda yadda. While some of these suggestions may be valid, the categories are just too vague to be helpful. Who is HER or HIM? You may as well go back 50 years and use stereotypes to choose gifts!
And why are Christmas gift suggestions different from birthday gift suggestions? Unless it's poinsettias or fruitcake (yuck), they shouldn't be different.
Instead of looking at WHY you are buying a gift, really focus on WHO you are buying the gift for! It's our individual differences that make us who we are and dictate the kinds of things we enjoy.
Therefore it's important to look at the recipient's personality, lifestyle, hobbies, or personal situation when picking out a gift. In doing so, you are more likely to find a gift they will appreciate - one that is as unique as the person you're buying for!
About the Author
The Gift Wizard is a gift researcher for http://www.the-gift-wizard.com