Cricket has always been a big part of the entertainment industry in India. The sport is so large that anything associated with it is guaranteed to bring in big bucks! PepsiCo has always been associated with cricket through is best known drink Pepsi. There is always a new Pepsi commercial every time there is a major cricket event around the corner.
Who gets to be the brand ambassador?
The cricket star chosen to be the brand ambassador for any Pepsi commercial will depend on who seems to be the crowd