It's Monday morning and today's the day you begin at your
new post. After a 25 year career in construction, hair-
styling or burger-flipping, you've finally landed that
coveted job with Rocky Rockets Inc.
You've been hired as VP in charge of Rocket Building
and, such is the trust they've put in you, you are to work
unsupervised. Eager to impress and get that million
dollar rocket building bonus, you get on with it...
At the end of the week, you launch your first rocket, but
because you didn't know anything about torque ratios or
special space paint (well, it sounds technical), it burns up
on re-entry, killing all ten astronauts on board.
Naturally, your bonus goes up in smoke along with it!
Losing your job, you vow to try brain surgery next week.
Now I can hear you asking, no screaming, "What the devil
has this got to do with my Internet business?"
Everything!
Oh sure, the story is maybe a little far fetched, but this
is exactly the approach most people are taking with their
Internet money-making endeavours. Even though no-body dies
(well, maybe your family from starvation if you go totally
broke) your results so far are probably pretty similar?
Or, in the parlance, they crashed and burned!
Ever signed up for a program, advertised it once or twice,
decided it didn't work because you weren't rich in a week,
so you signed up another and repeated the sad process?
You and 95% of others. And it ain't gonna work!
Why, I wonder?
Yes, we've all been to the "University of Life" and we all
think that we've picked up enough skills along the way.
Certainly, many of them are transferable.
We've all worked for plenty of awful bosses so we all KNOW
we can do a better job, don't we?
We don't like to admit that we don't know everything and we
don't like to ask what we feel are stupid questions. So this
is what we do throw ourselves headlong and unprepared,
merely setting ourselves up for disappointment and failure.
Sometimes in arrogance, other times in ignorance, but the
plain sad fact is and, it should now seem obvious in light
of the above fictional story, that if you'd spent the first
weeks or months reading "Rocket Science for Dummies", you
might have had a chance of building a better rocket and of
collecting the big bonus in a few months time.
Face it, without some study and preparation, you are no more
likely to make money in the first days of your fledgling
Internet career than you are of doing rocket science.
So step back from wildly promoting that sure-fire program
via 2 million ways that don't work and study what does.
Remember the hare and the tortoise?
Think long-term. The way to become a soaring success is NOT
just to light the blue touch-paper and retire!
About the Author
Pamela Heywood is a former accountant and journalist, with a
career spanning over 20 years and two countries. Publishing
successfully online since 1999, she was recently interviewed
by Top UK Broadcaster, Peter Twist, for "21st Century
Internet Experts". For daily expert advice in making your
small business a SUCCESS: mailto:tucats.resbox@aweber.com