You just finish your site and you feel you have done everything to his promotion, namely, search engines, classified ads on sites specialized interventions in the news groups, the advice has promoted meles discrete in the forums, exchanging links with companies in upstream or downstream of your products in mailing lists or even set up your own magazine, etc, etc, etc.
Now, after this long tedious job of promotion, marketing your website, you think you just have to sit and wait for the arrival of visitors... well, I'm sorry, but it is far from the case! Any work off-line promotion remains to be done.
Here is a list of 12 tips to promote your site without touching your browser!
Number one:
Be careful that all your staff know the address of your website. He already knows the telephone number and fax, as well he knows the address of the Company and, it must also know all the addresses of your websites. Also, be careful that all new hires have access to this information.
Number two:
Print your URL (eg
http://www.yoursite.com/) and your email address (as
contact@yoursite.com) on all your letterhead, on business cards as well as thank you cards. In this way, everyone faced a document from among you will know how to contact your company on the Internet.
Number three:
Your company, like many others, farm on a regular basis for the weekly holiday and night. Why deprive ourselves of the nightlife? Why deprive them of customers who are working when you take your leave? There is no reason. Feel free to register on your site (and / or your papers) "Open 24 hours on 24 and 7 days on 7 on the Web. Even if you are firm, you will give a greater availability.
Number four:
Remember to put your site on your answering machine or on the message waiting. Take the trouble to inform your contacts that they can find additional information about your site and purchase your products and services and to contact the technical department if they have a problem.
Number five:
Enter the address of your website on the screen savers of the computers of your company. This is to continually remind the URL to your staff when he is on the phone. In this way, all your employees will remember.
Number Six:
When a potential customer calls you for additional information about your company, the data or information, consider whether it has an Internet connection and then send it to your site for additional information. This will avoid waiting for the documentation by post and you will reduce your invoice address.
Number Seven:
During the holiday season, look for maps, rather unusual promotional items to send to your customers. Of course, do include a top address of your website. An example of an unusual subject: send a greeting card, the image of the front page of your website printed on it. Cards offering this web service. Well, it is in English but I do not know if there is the French equivalent and the price is interesting.
Number Eight:
It is possible to exchange brochures, documentation with your customers or suppliers. When a person applies to receive by mail the documentation, you insert in a pamphlet from one of your customers or suppliers. A favor that you made and must be reciprocal, of course.
Number Nine:
Consider a register on the car of your company on your company name and the address or URL you can see your site. This plea will help you be seen when you go out and probably will be a first step has many conversations.
Number Ten:
Remember to make t-shirts with your logo and the address of your website. Then you can give as gifts as promotional items or as prizes for a contest.
Number Eleven:
If you go to a restaurant or a hotel and there is a book, do a sign and do not forget to leave your web site address. These books are often left at the reception throughout the years people had patience and read the various comments that have been made... including the address of your site.
Number Twelve:
Be careful when you place an ad in a newspaper or a magazine that your site is visible enough. Above all, do not hide it with a tiny font in the corner. The URL is a major element of your ad.