Link building can be time-consuming, frustrating and often confusing. However, link building is a huge part of SEO and necessary for your site to reach top ranks in the search engine results pages. Aren't familiar with link building? No problem. Read on to learn why link building is important and how you can build links to your own site, increase your link popularity and increase your search engine page rank.
Why is increasing links important? When other sites link to your site it directs visitors to it and also shows Google and other search engines that you are a legitimate site that's worthy of some attention. However, the sites that link to you must be relevant to your site. The other site's topic must be related to yours otherwise Google will see it as dishonest, black hat SEO or spam. When you have a significant amount of relevant links that lead back to your site, you build your online reputation which in turn, will increase your page rank on the search results pages. Increasing your page rank will allow potential customers to see you, rather than your competition, when they search for certain keywords that are relevant to your business. This will help grow your business and increase your profit. However, the question remains, how do you get relevant sites to link to you? Here are a few things you can do to urge others to link to you.