For any Internet business to succeed, generating TRAFFIC is absolutely essential. That is, finding and implementing ways to entice potential buyers to read, see or hear your sales message and then to opt-in for additional information or to purchase. Without generating traffic, it is unlikely anyone will see your message (unless they perhaps stumble upon it).
If you want to attract customers or clients, you must constantly be instituting competitive methods for creating interest and action from your target market. Your target market is the group you have identified as seriously potential buyers of your product or service.
Above all, you do not want to simply spend your time, energy, and money advertising to just anyone who will possibly listen that is extremely ineffective. When generating traffic, the process needs to include research and discipline when finding your possible buyers and reaching them in a way that is most profitable.
Consider these 8 traffic generating methods:
1. Use Pay-Per-Click (PPC) advertising, such as Google's AdWords or similar programs by Yahoo or MSN. This method does require a learning curve, so take the time to investigate how this process is successfully implemented. When you do this right, the results can be profitable. But, if you do not do your homework, it can be a very expensive learning process.
A good place to begin is to study the tutorials provided by Google's AdWords website. Then, you will also be able to find loads of additional training available by doing an online search. There is no end to the ebooks, videos and courses on the topic of PPC advertising.
And, a here's tip: to get your sea legs, you may want to start this advertising method with one of the PPC programs other than Google. It can be a little less expensive.
2. Learn the science of effective keyword selection. Here, again, the novice will find that there is a bit of learning curve. But, when you do get the hang of researching and picking relevant keywords or phrases, you are likely to attract more targeted prospects. And, when the search engines pick up on your high ranking keywords, your message is likely to be viewed by more people. A pay-per-click ad has a better chance of appearing in the initial search results pages. There are a number of very good keyword search tools.
3. Create an opt-in page where visitors provide their name and email address for further information. The opt-in page may be called a squeeze page, a capture page, an opt-in sales page or a variety of other names. But, the bottom line is that the prospect voluntarily provides their contact information and it is added to your auto-responder mailing list.
It is this list of prospects and customers that becomes your cherished source for future sales. Prior to obviously promoting a product or service, begin to develop a relationship with newly listed prospects to establish credibility. It is important for people on your list to view you as someone they can trust.
4. Create newsletters and special announcements to send out to your auto-responder list of subscribers. Establish yourself as an