SEO or search engine optimization is one of the most widely used form of Internet marketing in the industry today. What made it popular is that it utilizes techniques that doesn't require too much investment. Unlike SEM or search engine marketing, which uses paid inclusion in major search engines, SEO makes use of unpaid or natural inclusion through the use of its techniques. This is the reason why most bloggers have successfully run their blog sites with little capital.
Other than its cost-efficient methods, SEO is also known for its wide collection of techniques. Some of its techniques have only been recently introduced while some have been used since the start of SEO. These techniques are divided into two separate methods, the on-page and off-page SEO. On-page SEO are techniques used to optimize the website for search engines while off-page are factors used outside the website. Here are some of the known techniques used for both on-page and off-page SEO.
On-Page SEO techniques
On-page factors typically involves several changes within a website, from its content to its code. Here are some of the most recognized techniques used in on-page SEO:
Content optimization
Meta tag optimization
HTML code optimization
Web directory
Content
Content is a very important factor in on-page SEO. Although the content is used primarily to convey information to visitors and users, it is used by web crawlers to determine if a website has the right information that a user seeks in a search engine. By embedding keywords which would be used by users to find a certain information, such as the keyword "SEO Philippines" to find an SEO company in the Philippines, into the content, the probability of a website getting indexed will increase which will also increase the volume of visitors to a website.
This technique, however, have also been used in spamdexing. Keyword stuffing is technique which involves placing too much keywords in a website's content. Methods such as using a tiny font size, hiding them within HTML code such as "no frame" sections, ALT attributes, zero-width/height DIVs, and "no script" sections, as well as making them the same color as the background are some of the techniques used in content spamming.
This spamdexing technique, however, have now become ineffective since most modern search engines have the ability to analyze a page for keyword stuffing and determine whether the frequency is consistent with other sites created specifically to attract search engine traffic. Also, large webpages are truncated, so that massive dictionary lists cannot be indexed on a single webpage.
Meta tag
One of the most powerful technique used in on-page SEO in the past, search engines have now paid little attention to its use in getting indexed. This technique involved the use of meta tags to add more keywords. However, in the past, meta tags were also used as a form of spamdexing in which webmasters have repeatedly used keywords in the Meta tags, and using meta keywords that are unrelated to the site's content. This tactic, however, has been ineffective since 2005.
HTML code
The code used for a website is also very important in on-page SEO. This involves optimizing its code, to make it easier for web crawlers to crawl through its codes and on to its content.
Web directories
The use of web directories are also important. Web directories are websites that specializes in linking to other web sites and categorizing those links. Some search engines use web directories as their first basis for indexing pages. Popular web directories used today are Yahoo Directory and the Open Directory Project (Dmoz).
Off-Page SEO techniques
The use of off-page SEO techniques are said to be the key for success in any SEO campaigns. Although the use of on-page SEO is still important in any SEO campaigns, off-page SEO is considered as the primary reason why a website ranks high in any search engines. This is because other than the information based on the website, search engines may also look on how this website fares in other websites, such as in blogs, forums, and in other social networking sites through the links they leave.
Off-page SEO mainly involves the use of links, which is known in the industry as link building. Link building is one of the oldest and most popular technique used in off-page SEO. Today, there have been a number of link building techniques used in the market. Most of which are divided into 2 different categories, the reciprocal linking and one-way linking.
Reciprocal linking
The first technique used in link building was reciprocal linking. According to many SEO Philippines consultants, this involves mutual link between two objects, commonly between two websites to ensure mutual traffic. Eventually, a new technique in reciprocal linking was introduced which is said to be more effective than reciprocal linking. This is the three-way linking.
Three way linking is a special type of reciprocal linking. The attempt of this link building method is to create more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.
One-way linking
One-way links, or inbound links, is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link. According to many SEO Philippines consultants, this type of link would be considered more natural in the eyes of search engines. There have been a number of techniques used in one-way linking. Here are some of the most recognized and widely used techniques in one-way linking:
Blog commenting: Leaving a comment on a blog can result in a relevant do follow link to the individual's website.
Forum signature linking: Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in their member's signature. This can be a fast method to build up inbound links to a website; it can also produce some targeted traffic if the website is relevant to the forum topic.
Link bait: Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Link bait can be an extremely powerful form of marketing as it is viral in nature.
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