When planning for a new website marketing campaign, business would be well served by consideration of a comprehensive web marketing strategy. Such strategy would include for example, an evaluation of search engine optimization methodologies. Website design and development strategies which yield effective search engine results are key to successful online promotion and marketing. There are a few popular methodologies which can achieve success online, and receive higher search engine rankings. While the official search algorithms for Google Yahoo, and Bing, (others too) are proprietary, it is generally accepted that implementing an