An SEO Technique That Baits


Link building is one of the most popular and widely used technique in SEO or search engine optimization. The reason for its popularity is because of its wide methods used to build quality links. And because of its popularity in the SEO industry, many methods of link buildings have been introduced in the market to further increase the effectiveness of SEO in Internet marketing. One of the most popular today is link bait.

What is link bait?

Link bait is one of the many methods used today in SEO link building. It involves the use of content of any other features within a website that somehow baits viewers to place links to it from other websites. Matt Cutts, one of the many professionals known contributed in the world of SEO, defines link bait as anything "interesting enough to catch people's attention."

Although the technique isn't really made for SEO, but for viral marketing, it was eventually used by for SEO because of the quality of links it can produce for a short period of time. According to many SEO professionals, including those from SEO Philippines companies, link baits is one of the most powerful technique used in Internet marketing as it is viral in nature.

Why use it in SEO?

In the past, professional believe that the many links a website has, the more successful it gains in search engines. Today, quality links over quantity of links is what makes an SEO campaign successful. However, combining both of these can be a very powerful tool in SEO. According to many SEO Philippines experts, the quantity and quality of inbound links are two of the many metrics used by a search engine ranking algorithm to rank a website. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website.

According to SEO Philippines consultants, this is best done with the combination of a mini-PR campaign around the release of a link bait article so that bloggers and social media users are made aware and can help promote the piece in tandem. Social media traffic can generate a substantial amount of links to a single web page. Sustainable link bait is rooted in quality content.

Types of popular link baits

There are different types of link baits used in the market today. Some of the most popularly used are the informational hooks, which are usually just information about a new trend or a new technology, or even on a new technique. News hooks are also popular, which typically involves the hottest news in government or in showbiz.

Other types of popular link baits include humor hooks, which are basically stories or jokes which is a killer for laughs, evil hooks which usually posts are stories that creates a lot of attention, both good and bad, as well as widget and unique contents.

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