Internet marketing differs from traditional marketing in several major aspects. Knowing these differences is crucial to local businesses intent on making their online marketing campaigns successful. Here are these differences:
1. In traditional marketing, you spend on advertisement to make target customers notice you. In Internet marketing, customers search for you using search engines like Google or Yahoo!
2. In traditional marketing, campaigns are time-bound. In Internet marketing, you can submit or publish your site only once to make it be visible everywhere else, and for as long as the site is up.
Why Marketing with Articles Work
Is it possible for local businesses to be successful in their local online campaigns? Even when the Internet operates on a global scale? The answer is yes. With article marketing, in particular, businesses get the most marketing success because:
1. Article marketing involves content creation. Articles on product offerings are relevant content to search engines. A lot of these articles, and good ones at that, can propel local businesses to the top pages of search engines.
2. Article marketing makes use of keywords to capture target audience. Google connects the article's keywords with users who keyed in the same words in their search boxes, bringing the searcher to the article.
3. Article marketing builds links. Useful and informational write-ups are linked to by other web sites. Relevant content is published many times over, gaining more viewership for the write-up and wider customer base as a result.
How to Market Your Articles Successfully
Here are some tips to successful article marketing:
1. Write. Compose your message in a minimum of 400 words. The message should be related to your business niche. Be engaging and informative.
2. Own. When you identify yourself as the author of the write-up, you can place your business name, website, and location. This signature is your online "business card."
3. Publish. Submit your piece to article directory sites. These sites have writing standards. Make sure you comply with their rules on quality and originality.
4. Keep at it. The more articles you write and publish, the more you get noticed by search engines. Your reputation as a credible resource topic also increases, getting you more referrals from other sites.
Articles are Perfect Traffic-Baits
Online business profits are a function of how much traffic is generated by your site. This all-important traffic is the major responsibility of search engines. The goal of article marketing is to influence search engines to send traffic your way. Here are the steps how article marketing can do that:
1. Each of your articles carries your "business card" or signature as an author in the resource box. The signature has the link to your business website.
2. Article sites, forums, blogs and other websites link or refer to your article, increasing your back links.
3. Search engines evaluate your back links and rank you based on the quality and quantity of back links.
4. Being ranked on the first pages of search results sends you immediate round-the-clock traffic.
Statistics say sites on the first pages of search engine results gain 8 times more traffic than lower-ranked sites. The traffic is based on your targeted keywords, making your visitors a perfect match or target for your marketing campaign.