Pay per click (PPC) and search engine optimization (SEO) are widely used for search engine marketing, but are mostly performed in isolation to one another. The cross utilization of data is seldom seen, which if done, could potentially produce far better results.
The idea behind this post is to ascertain how best PPC can be used to gain useful insights, which when implemented in search engine optimization can help us derive improved results. Mentioned below are few tasks that can be performed better by using PPC to