Search Engine Optimisation is the key to getting your website found by your potential customers. The higher your site is "ranked" by the search engines the higher it wil appear in their list when people search for a particular term or keyword. For a better search engine ranking of your website there are various things that you can do, here are some ideas to get you started.
Once your site is up and running you should apply to have it listed with all the search engines that you can find. You should then be looking to build up lots of links into your site. Link with other sites that are relevant to your business, you can do this by simply finding other sites and e-mail the owner asking to set up a reciprocal link. Also search for directories related to your business and advertise there. The more links you have that are considered good links by the search engines, i.e. their content is relevant to that of your own site, the better your sites chances of being ranked higher.
You should be providing information on your site that people will want to link with. Getting others to link to your site is a great way of improving your search engine rankings. Everyone knows enough about something to be able to put together some quality content. Keep it relevant to your business and it is best to give useful information not just more sales pitch.
Think about what your customers want or need in the way of information, what questions are you frequently asked by your customers? You now have a starting point for your information content.
Another way of getting the word out there is to start your own blog, again post lots of information and articles related to your business. Blogger.com or Wordpress are probably the most popular blog providers. It is best if you can write your own content or get someone to write for you, but as an alternative you can use articles from article sites.
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