by: Robin Dary
Advertising on Google and Yahoo, if done properly, can be very successful. However, most small websites or businesses can't afford to advertise there effectively. If you have a limited advertising budget it won't help you to be up on Google or Yahoo for 3 days out of the month. What to do then?
Try starting small and working your way up. Enhance.com has a PPC (pay-per-click) service that utilizes the smaller and some tier-2 search engines, exactseek.com has an offer available right now for a PPC campaign that is $36 for one year for one search term on 50 smaller search engines, and redzee.com is a tier-2 search engine that is offering keywords as low as.10 per word.
Start advertising on these smaller and less expensive sites and you might just be pleasantly surprised by the results.