Directory Submission - Good Or Bad?



Submitting to web directories; good or bad? Well, it seems there's no clear answer. Visit any on the world's more popular Internet marketing forums and you'll see hundreds of people haggling over the merits and de-merits of directory submission. Of course, there are two sides to every story so you should never take anything on face value.

Personally, as a professional SEO I'd never bank my whole SEO strategy on directories. However, that's not to say that I don't include this activity in my overall link-building strategy. It's a fairly safe bet to assume that directory link's don't pass that much themed relevance or page rank authority, but does that mean that you should axe them from your link-building efforts?

A wise man once said "don't put all your eggs in one basket" and that's certainly a line of thinking I'd apply to submitting to directory type sites. A little bit of this and a little bit of that - something to keep the spiders happy and match what your competitors are doing.

Now, there's no way that I would say to you that web directory submission is the be all and end all of link building. It's clearly not! Any SEO worth their salt will know that and advise accordingly. However, what I will say is that we recommend that all web sites do some initial and maintained directory link building, just to keep a nice and healthy link-building profile ticking over. Don't overdo it though, and don't expect to see great results purely on the back of it, hence you can take Link building Services for this.

I'd also like to point out that we fanatically monitor some of the leading authority's in SEO (both agency and in-house) and we continue to see directory listings as part of their overall link-building activities.

One of the main reasons we suggest partaking in a little directory submission is it's ability to help you manually shape you back link profile (the variation in anchor text found throughout links pointing to your site) to ensure an even mix of URL, brand and key word based links.