Five Must Read Tips to Boost Traffic on Your Photography Blog
If you are a photographer, operate a professional photo lab, or market the photographic work of others, a blog is an ideal way for you to generate more interest in your product. In the modern world of social media, blogging allows you to encourage a dialog with others interested in photography, communicating your experiences, perspectives and opinions with others. Regardless of whether you are a wedding photographer or specialize in senior portraits or events, here is a list of 5 tips for using social media sites like Twitter, Facebook, and even Facebook fan pages to boost traffic on your blog.
1. Identify Your Primary Audience
In order to effectively market your blog, you first have to identify your main target audience. This is pretty simple since a wedding photographer wants to connect with future brides, a portrait photographer with area high school students, and an event photographers with area event organizers. Once this is accomplished, you develop content that appeals to your target audience. Think of creative ways to slant your content so that it appeals to your audience. For example, if you are into events, you will probably attract the most attention by blogging about events you have done, which ones worked out best and things to avoid in the mix of photography and event planning. Your audience will identify with your focus, experience and expertise and you will begin to attract the right audience for their services. If your concept is catchy enough, your blog might become so popular that it could even qualify as a viral marketing technique, where your target audience begins to recommend you as the