Using a website analytics tool is an important part of a successful Internet marketing campaign. Analytics tools can help determine the success of your website, pay per click ads, or marketing campaigns by monitoring and analyzing Website traffic.
When looking for an analytics solution for your company's Website, there is a lot to consider. One of the decisions you'll have to make is whether or not to use a free service, like Google Analytics, or a paid service, such as HitsLink. While free is always the best price, it's also true that you often get what you pay for.
In order to know what is best for you and your company's needs, you need to think about why you want to use analytics. Do you just want to track the number of visitors to your site, or do you want to maximize your site's effectiveness, understand visitor behavior, and track marketing campaign results?
If you just want to know the basics, and can't fit HitsLink into your budget, Google Analytics may be right for you. However, as you will see by the list below, there are many advantages of using HitsLink over Google Analytics.