by: Bright Johnson
Those gurus who tell you “It is easy to make big money online” should be shot. Starting an Internet business is easy but getting sales is not. Why? The misery with online business is that you are always marketing to people who don’t want your product.
Don’t hope for too much for traffic is not definite but definable. Some people say “When I launch my site, I will do 3 weeks of marketing and make big money.” Well, that’s a dream. You cannot get massive traffic in a short sharp campaign. Unless you go into 3 months to 3 years of steady sales drive, you won’t make money.
Therefore, you have two options: quit or work harder. If you choose to work harder, then don’t work extra hard, work extra smart.
Online marketing is like fishing in troubled waters. You have to do it piece by piece. Research, read, and learn various traffic techniques and apply them one by one. Here, you will learn that what works for one site may not work for you.
You have to also pay for traffic tools and services for there’s no free lunch. Then you think of limited resources. Remember that it takes money to make money. There are loads of experts out there who will help you or give you there trade secrets in exchange for dollars. Raising funds is part of traffic generating.
Finally, avoid changing your business concept. The concept is often fine, you only need more traffic.