How To Promote Your Website And Make It Work For Your Business
Many small businesses have a website built and never really capitalise on its value to their business.
Most small business websites should do the following:
- Be accurate and informative
- Generate new business
- Help to retain existing business
But, in truth they tend to fail because of:
Be accurate and informative
- Many small business websites are not kept up to date, they have outdated contact details, poor product/service information which in general gives users a bad experience and only has a negative effect on the business.
Generate new business
- People are not directed to the site through online and offline advertising and marketing, meaning that the only people using your website are the ones who already know about you. There are many cost-effective ways to get new business through your website.
Help to retain existing business
- Do you collect their email addresses in your business? Does your website collect your customers email addresses? If you do not constantly keep in touch with your existing clients telling them about events, special offers and promotions you are losing out on profits. There are many ways a website can help your business to retain custom and to increase frequency and value of customer spends without a great cost (If any).
A small business tends to have a website built because