Is Google Quality Score Taking Away Strategic Bidding?
How each advertiser decide on how much they should bid on their keywords, or more precisely, which position would generate the most ROI?
The PPC advertisers on the first position generate more exposure which is helpful in creating the highest chance for converting. While, other advertisers believe that consumers will shop for the best price and visit all the listing from top to bottom. But, when they reach the last ad and realize that everyone sells the product at the same price and they buy the product from site i.e. currently on and save all the troubles. Advertisers who believe in the latter would try to rank on the bottom of the SERP.
Therefore, it can be said that every advertiser has their own bidding strategies. The