Link building is a technique used in SEO or search engine optimization which is considered as one of the oldest yet effective methods used to increase one's visibility in most search engines, particularly in Google, Yahoo!, and MSN. Because of its longevity in the industry as well as its success in every SEO campaigns, many techniques have been developed over time. Some of the most popular ones are the reciprocal linking and one-way linking.
Reciprocal linking techniques
A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Reciprocal linking is considered as the first technique used in link building. The most basic is link exchange, in which two webmasters would talk to each other and ask permission to put their links on each other's website.
Through the use of link exchange, a new technique has then surfaced, the three way linking. According to many SEO Philippines consultants, three way linking is a special type of reciprocal linking. The attempt of this link building method is to create more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.
However, the use of reciprocal linking has soon lived its use, although there are still those that use three way linking. The reason for its fall was because of a new technique developed in the market. This is the one-way linking.
One-way linking techniques
One-way link is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. Unlike reciprocal linking, one-way linking involves many techniques. Those that will be feature here are some of the most widely used as well as effective means of one-way linking. These include:
Forum signatures. Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in their member's signature.
Blog comments. Leaving a comment on a blog can result in a relevant do follow link to the individual's website.
Link bait. Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. According to many SEO Philippines consultants, link bait can be an extremely powerful form of marketing as it is viral in nature.
In one-way linking, link popularity is very important. Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. Link popularity plays an important role in the visibility of a web site among the top of the search results. According to many SEO Philippines consultants, some search engines require at least one or more popular links coming from a web site, otherwise they will drop it from their index.
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