Longtail Keyword Phrases - Comparing and Analysing the Benefits
If you have ever marketed your business on the Internet, then you know how important the concept of keywords is. Keywords are the base on which every online marketing campaign rests. They define and narrow the available results to any web user according to selected parameters set by the advertiser.
Now, not all keywords are created equal. On one side we have the traditional keywords targeted by most marketers and online businesses. These are called short tail keywords, since they are usually between one and three words in length. Some examples of short tail keywords are:
Pets
Pet training
Pet training advice
These keywords and keyword phrases are usually the most sought-after by marketers and businesses in general, since they are the most searched for by Internet users.
On the other hand, we have what is known in the Internet marketing world as long tail keywords. As their name implies, long tail keywords are composed of four or more words and target very specific users. Also, since their scope is not that broad, long tail keywords are not in such demand as their shorter counterparts. Here some examples of long tail keywords:
Pet training advice for teenagers
Japanese pet training advice
Now, contrary to what may seem logical at first, unless you're a big-name company, your best option when it comes to advertising your business on the web would be by far to use long tail keywords. The reason for this is that long tail keywords are far more focused and can target very specific audiences.
You see, when customers search on the web, they do it in two different ways:
They search recreationally or do some research about specific topics or products they are interested in. For these searches they use general, short tail keywords. They start with the "big picture" and narrow their searches little by little until they find the product they want.