When you first start operating a money making website you may be working on a shoe string budget. Just because you have limited funds does not mean you will not be able to effectively market your website. There are many different methods you can use that have little or no cost involved. There is no need to feel you have to spend a lot of money advertising in order to get your business up to speed. While paid advertising certainly has its advantages, you can save those expenses for later when your website is more profitable.
One of the easiest ways to market your website without any effort is including the URL in the signature of your Email. This will allow you to advertise your website every time you send out an Email without worrying about being accused of spamming anyone. The link will show not only when you send out Emails but in any forwarding Emails others may send as long as they include your original Email. While most people don't like unsolicited mail on or offline this method gives them an option