Link building is a crucial aspect of search engine optimization (SEO). It is the process of acquiring links from other websites to your website. The quality and quantity of links are significant factors that influence website ranking on search engines like Google. There are two types of link building techniques - organic and artificial. In this article, we will discuss both of them in depth.
Organic link building technique:
Organic link building technique is also known as natural link building. It is based on creating valuable, high-quality content that attracts links naturally. Organic link building technique involves getting backlinks from other websites without asking for them. Organic links are the ones that are voluntarily placed by other websites because they find your content valuable and informative, and they want to share it with their audience.
Advantages of organic link building technique:
1. Improved website traffic: Organic link building technique helps in driving a considerable amount of traffic to your website. When other websites link to your content, it acts as a referral source, and visitors click on the link to visit your website.
2. Enhances search engine ranking: Organic link building technique is considered a white-hat SEO technique. It focuses on creating quality content that is relevant and valuable to users. Search engines like Google reward websites that have high-quality and relevant content by improving their ranking on the search engine result page (SERP).
3. Builds brand reputation: Organic link building technique helps in building brand reputation. When other websites link to your website, it acts as a vote of confidence that signals your website's credibility and authority in your industry.
Disadvantages of organic link building technique:
1. Time-consuming: Organic link building technique requires a considerable amount of time and effort to create high-quality content that attracts links naturally.
2. Lack of control: Organic link building technique lacks control over the number and quality of links acquired. It is difficult to control which websites link to your content.
Artificial link building technique:
Artificial link building technique is a black-hat SEO technique. It involves manipulating search engines by artificially creating links to improve search engine ranking. Artificial links are the ones that are paid or acquired through spammy link building techniques like link farming.
Advantages of artificial link building technique:
1. Quick results: Artificial link building technique delivers quick results in terms of improved search engine ranking.
2. Control: Artificial link building technique provides full control over the number and quality of links acquired.
Disadvantages of artificial link building technique:
1. Risk of penalty: Artificial link building technique is considered a black-hat SEO technique. It violates search engine guidelines and can result in a penalty or complete ban by search engines like Google.
2. Low-quality links: Artificial link building technique often involves acquiring low-quality links from spammy websites. These links can harm your website's reputation and authority.
Comparison between organic and artificial link building technique:
1. Quality: Organic link building technique focuses on quality content that attracts links naturally. Artificial link building technique often involves acquiring low-quality links from spammy websites.
2. Control: Organic link building technique lacks control over the number and quality of links acquired. Artificial link building technique provides full control over the number and quality of links acquired.
3. Risk: Organic link building technique is considered a white-hat SEO technique. It complies with search engine guidelines and does not carry the risk of penalties or bans. Artificial link building technique is considered a black-hat SEO technique and carries the risk of penalties or bans.
4. Time: Organic link building technique requires a considerable amount of time and effort to create high-quality content that attracts links naturally. Artificial link building technique delivers quick results.
Which technique to choose?
Organic link building technique is the recommended technique for long-term SEO success. It focuses on creating high-quality content that attracts links naturally. It complies with search engine guidelines and does not carry the risk of penalties or bans.
Artificial link building technique, on the other hand, is not recommended. It violates search engine guidelines and carries the risk of penalties or bans. It often involves acquiring low-quality links from spammy websites that can harm your website's reputation and authority.
Conclusion:
Link building is a crucial aspect of SEO. It is the process of acquiring links from other websites to your website. There are two types of link building techniques - organic and artificial. Organic link building technique is the recommended technique for long-term SEO success. It focuses on creating high-quality content that attracts links naturally. Artificial link building technique is not recommended as it violates search engine guidelines and carries the risk of penalties or bans. It often involves acquiring low-quality links from spammy websites that can harm your website's reputation and authority.