They both are different sides of the same coin and yet they are important towards the inclusive growth of a website or a product. They also have a lot of commonalities between them but more than those commonalities, there are a lot of differences that set them apart as two separate entities that have their own special important in the scheme of things. PPC Advertising and Marketing are two different concepts and without one, the efficacy of the other invariably deteriorates. PPC Management is one of the most effective and fast emerging concepts in modern day money making processes. Pay per Click management has also turned out to be one of the most advantageous concepts as well.
This form of advertising ensures that the advertisement goes right there to the top where it is displayed well and where people are able to click on the advertisement. It serves as the best form of marketing because the visibility that it lends to a website is amazing and people are able to identify with the same. They see it placed right there at the top and are able to effortlessly click on it and visit the domain where the hyperlink takes them. The reach-ability quotient is the perhaps the biggest driving factor that makes the advertisement appealing and ensures that it goes the distance as far as reaching out to the consumer is concerned.
This form of marketing provides tremendous visibility and exposes the entity very well. Once the PPC Campaign gets started, visibility comes instantly and one does not have to struggle hard to find traffic which invariably shows up at the site. The entity gains a lot of mileage when the advertisement goes online and starts bringing in users in huge numbers. The results start coming in when the hyperlink starts showing hits and word of mouth publicity ensures that the website get noticed everywhere and people start coming in on board to see what is in it.
This form of marketing has emerged as one of the most viable forms as the end user who puts up the hyperlink for advertisement gets a cut out of the bid that is placed on a click. The total number of clicks is calculated in the end and the net revenue earned gets split up between the end user and the vendor who does the display. PPC Advertising is undoubtedly a master conventional marketing channel which has the capability to generate a lot of money.