SEO is one of the many popular Internet marketing techniques used by webmasters across the world today. It involves optimizing the actual website to make it more search engine friendly (which is called On-Page SEO) as well as the use of several techniques outside of the website (which is called Off-Page SEO). Though both are integral to the success of any SEO campaigns, many experts have cited that the off-page factors of SEO are truly makes a campaign a success.
Because of the importance of off-page factors, several techniques have been put forward and used in many SEO campaigns. One of the oldest and most popular technique used in off-page SEO is link building.
Link building is a technique that involves placing links from specific websites around the World Wide Web that points directly to one's website. According to SEO Philippines consultants, because of its longevity in the industry, several techniques have already been produced by different experts in the field, and one of the most popular is one-way linking.
One-way linking
One of the most popular type of link building, this involves a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. According to SEO Philippines experts, that this type of link would be considered more natural in the eyes of search engines. There are many techniques involved in one-way linking. These involve:
Forum signatures: Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in their member's signature. This can be a fast method to build up inbound links to a website; it can also produce some targeted traffic if the website is relevant to the forum topic.
Blog comments: Leaving a comment on a blog can result in a relevant do follow link to the individual's website. However, there are times in which a blog turns into a no follow link, which is almost useless in the eyes of search engines such as Google and Yahoo. On the other hand, most blog comments get clicked on by the readers of the blog if the comment is well thought out and pertains to the discussion of the other commenters and the post on the blog.
Link bait. One of the most popular type of one-way linking used today. Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. According to many SEO Philippines experts and consultants, link bait can be an extremely powerful form of marketing as it is viral in nature.