Search-Engine Friendly WebSite: Tips How to Achieve it
When building and designing a website, making it appealing to visitors should not just be the main concern, but it should also be visible to search engine spiders. A website can get a lot of benefits if it's search-engine friendly. One of its main benefit is that it will have better visibility and exposure to search engines, making it to appear in search result page which is considered as a good starting to point to rank high in search results. Aside from that, this may also keep a website away from being penalized or banned if it follows the guidelines required by search engines.
Here are some tips to make a website be search-engine friendly:
1. Validation of HTML and CSS Code
One of the main reasons why a website needs to validate its HTML and CSS Code is to make it search-engine friendly. Every web page should comply with the standard set by the W3 Consortium, an organization that issues the HTML standards to ensure that it's free of errors. Basically, if a website has errors on its code, it's possible that only some portions of a web page can only be included in the search engine's database. These errors, while unseen in a web browser, may confuse the search engine software to think that some of the text for that page as a part of the HTML formatting information rather than as a site's content. This may lead the search engine to ignore that text and that web page will not be displayed in search engine result page.
2. Proper Navigations and Structure of Links
Having a proper navigation of links is also an important point to consider to achieve a search-engine friendly website. As much as possible, all inner pages should be no more than three clicks away from its home page so that search engines will easily crawl these subpages and spider the information they are looking for.
Creating a sitemap, a graphical representation of the architecture of a website, is also necessary to easily index and crawl all its pages. This does not just help visitors to find the pages they need but also help search bots to boost the crawling speed of documents at a website. So it's crucial to ensure that the sitemap has no broken links so that all the site's pages will be accessible and visible to search engines.
3. Creating Relevant Title Tags
Search Engines give much weigh or value on title tags that's why these are essential factors to make the site visible in search engines and rank high on SERP. Title Tags are those non-visible text in the HTML code that are displayed in the title bar or browser window. They are used by search engines as part of their algorithm to determine what the webpage is all about. So it's necessary to place relevant keywords in title tags to increase the site's visibility in search results for that specific keywords.