Each search engine has a database of all web sites. When you search for any term in search engines, they actually search in their database and show the results from their database. As a user, when you need to find information on a topic, you use search engines to get a listing of web sites related to the topic of interest. As a webmaster, you want your site to be one of the first ones the user will see. How can the web designer make sure you are noticed? That is where effective search engine optimization comes in.
Search Engine Optimization is the process where a website is optimized to get better ranking in search results in popular search engine. As a website owner, you must aim to get listed in top 10 results for your site