Social bookmarking is a simple and fast tool used by SEOs to promote a website and market it in relevant circles. The site is linked to various social networking websites, blogs and forums in order to generate quality and quantity one way inbound permanent links and get high ranking with major search engines. Google and other major search engines have become aware of its popularity for search engine optimisation and gone content centric to weed out spam.
Social Bookmarking actually means:
Social bookmarking is a system of saving links to web pages that you want to share. Descriptions can be added to these bookmarks in the form of metadata or tags. Social tagging allows you to add keywords as metadata to the shared content. This content can be viewed by people through bookmarks arranged by category, tags or via search engines. Delicious coined the term Social Bookmarking. Besides, Digg and reddit are some other social bookmarking sites for organizing social news.
Manual vs Automatic:
In order to increase traffic dramatically, you need large number of premium backlinks from high authority websites. Although automatic bookmarking tools get websites indexed faster, you run the risk of losing out on the quality as the submissions might not be to the correct categories, hence no traffic and no business. They also tend to create unlimited number of accounts on social networks and submit unlimited number of bookmarks automatically, without considering individual submission guidelines of each website. So the chances of being rejected or marked as spam are high. Manual submission although difficult and time consuming ensures that submissions are made only to sites with suitable page rank and correct pedigree. For social bookmarking to be effective, the same domain is submitted to several networks and also many domains to same network slowly. You run a risk of being flagged as spammer if you submit too many domains at the same time through automatic submission.
Process of Social Bookmarking:
The SEO expert compiles a list of all Social Bookmarking websites relevant to your field of business and high PR. Then he registers social accounts on all the bookmarking sites. A detailed registration and submission form takes information related to your company, service, keywords, tags, homepage and deeplink URLs with unique titles and descriptions. The online SEO marketing company takes your approval on the websites selected and then makes manual submissions to all bookmarking websites after reviewing the stringent guidelines of individual sites. Once the submission process is complete, a detailed report is sent to you. You can check all the websites to which submissions have been made along with their PR and categories.