Internet banner advertising is perhaps one of the firsts in online advertising. It perhaps belongs to the more traditional methods of online advertisements. The concept of banner advertisements actually came from the banners we see on newspapers. They are ads places in certain strategic areas that most readers would instantly see even without browsing through the newspaper. Using banner ads to promote products and services online has been a practice for many online marketers these past years. Despite the introduction of other advertising methods online, many marketers still consider the advantages of using banners. There are no limitations as to what specific products or services can be covered by this type of advertising.
You can basically promote anything using this method in advertising. This type of online promotion campaign, when done correctly, can benefit both the online marketer/promoter and the product owner. To make profitable banner ads, one has to know that this type of advertisement requires ingenuity. How your advertisement is placed on a web site must be well designed. Simply putting up an ad without carefully thinking of your presentation and your target customers