From a business perspective, one of the most exciting and engaging features Google offers is AdWords. Every time you search on Google and notice the small, boxed advertisements on the right side of the page, you're seeing ads placed through the AdWords system.
What makes AdWords so exciting from a business perspective is that it's a completely different advertising model than anything you've ever seen. Print advertising is priced based on circulation, and if 10,000 people would see the ad, it'll typically cost you 10 times what a 1,000-subscriber publication would charge. This translates directly online with the CPM (cost per thousand) pricing of banner ads, animated ads, pop-up ads, and so on.
All of this traditional advertising, online and off , suffers from the same fundamental problem: an inability to ensure that the advertisement has some meaningful relationship to the content on the page. If I visit a web page about troubleshooting Microsoft Windows XP, ads selling me a carbonated beverage or vacation in Hawaii are pointless, off-target, and a waste of advertiser money. No one clicks on them. Contextless advertising is dead. It's a numbers game and the numbers are stacked against you.
By contrast, Google can already analyze and deduce the subject of any web page, a heuristic that's the basis of the Google search tool. Apply that to advertising and Google AdWords ensures that you only have ads displayed on searches that are from customers who are interested in your products or services. What's astonishing is that having your ads displayed on the search results pages is free. You only pay for anyone who actually clicks the ad and comes to your website.
There is no doubt Google Adwords are an ingenious way of advertising through the Internet. Google AdWords is Google's online advertising program.It's your quickest and easiest way to attract an abundance of targeted and hungry visitors to your business and a way to start cashing in within minutes of launching your ad than any other media.
The majority of consumers use Google to search for information, products, and services, because Google finds exactly what people are looking for. If you are a business owner and want people in need of your products or services to find your website, paying Google for one of its advertising services, such as Google AdWords, is a way to increase web traffic.
The Google AdWords program has more than doubled some of its customers' monthly traffic by placing relevant ads along the right-hand side of its organic search listings. When using Google's search engine the sponsored adwords are listed alongside the search engine results.
When using Google AdWords, your ads will only appear to people who enter keyphrases that are relevant to your company's offerings. It is important therefore to use the right keywords.
Google AdWords is a pay-per-click service, meaning you only pay when the advertising results in traffic. Before you start using Google AdWords, it is highly recommend to learn as much as possible. Read all of the Google support guides before you start bidding. You can spend a lot of money if you don't know what you're doing.
The Google AdWords program has been wildly successful and is the online advertising outlet of choice for millions of advertisers. The AdWords program has wide appeal for all types of businesses - from the very small home business to large Fortune 100 corporations.
Managing a Google AdWords campaign mainly involves:
Keyword selection to determine which search terms to target.
AdWords campaign setup - groups of ads using various versions of keywords and ad text.
Creating dedicated landing pages where those who click the AdWords ads end up. While this step isn't necessary, it's much more effective than steering someone to the site's home page.
Writing one or more versions of ad text - the actual copy that displays in the AdWords listing.
Managing the campaign budget, testing ad variations and monitoring results.