There are many techniques involved in SEO or search engine optimization. There are those that are used inside the website (on-page) as well as outside the website (off-page). However, there is one technique which is still considered today as the most effective method used in SEO. This is link building. Link building is part of the off-page SEO factors used to further improve the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results.
Because of its longevity in the industry, several methods have been introduced into the market to further improve its success in SEO. Techniques in link building is now divided in two separate methods. One is reciprocal linking, which is the first technique used in link building, and the one-way linking which is today's most used method in link building.
Techniques in reciprocal linking
Reciprocal linking is the first technique used in link building. This technique involves a mutual link between two objects, commonly between two websites to ensure mutual traffic. From its idea, several other techniques were inspired. One is the three-way linking which is still practiced in the market.
Three-way linking involves a special type of reciprocal linking. The attempt of this link building method is to create more "natural" links in the eyes of search engines. According to many SEO Philippines specialists, the value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains. Unlike reciprocal linking, three-way linking is still popularly practiced in the market.
Techniques in one-way linking
One-way linking is the most popular technique used in link building. It involves a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. According to many consultants, such as the SEO Philippines consultants, that this type of link would be considered more natural in the eyes of search engines. There are a lot of techniques revolving around one-way linking. Some of the most widely used are forum signature linking, blog comments, and link baiting.
Forum signature linking is a technique used to build backlinks to a website. This is the process of using forum communities that allow outbound hyperlinks in their member's signature.
Blog commenting involves leaving a comment on a blog can result in a relevant do follow link to the individual's website. However, there are cases in which blogs would use the "nofollow" tag which makes a link useless in the eyes of search engines, particularly in google.
Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. According to many SEO Philippines consultants, link bait can be an extremely powerful form of marketing as it is viral in nature.
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