Most direct visitors don't enter from the directories in today's working environment, as people use other ways to locate sites. Although the Yahoo!-Directory and DMOZ are well known, internet users would locate your web site by following a trace from a directory. But since then Google uses associations and keywords to determine search outcome. The directories still contain links; those are a valuable resource for the search engines.
Much like the yellow pages collects people would search the yellow pages to locate telephone records, the directory brings the visitors to your website using links, much like you would look for phone numbers within the yellow pages.
The other listings on the same page, the titles, keywords and descriptions and the category tree structure are linked. In other words, what's vital for your Search Engine Optimization are similarly categorized links, and that's exactly what you achieve with directory submissions.
This helps Google in determining which products your site serves and based on the amount and quality of such links Google can then determine how high you should rank for the keywords used in the search and then ensure your web page demonstrates it. Evidently, to regulate and protect the interests of all, Google will be advised of your market segment. Google determines page ranking and is based on anchor-text links from related web sites. The more links and the quality of those links allows Google to compare your score to that of other web pages.
The words used as search queries in Google are the keywords, how high you rank on them depends on various factors. Yet, anchor text links from similarly categorized web pages are still the most crucial aspect.
We seek approvals from Google; they control the algorithm that tallies the links, so we must apply to them. Directory submissions give links to achieve just that.
The number of submissions that pass review and obtain approval is largely influenced by the visual impact of your site. The directory reviewer looks at your site, consequently the design and content must meet the set criteria to gain approval.
2 Important aspects to bear in mind:
1. Even though there are thousands and thousands of gratis directories, to get links that are SEO-friendly only 1,500 of them are good enough.
To summarize:
a. High value directories amount to approximately 500
b. 500 good quality directories
c. 500 just good enough directories
We have 1,500 known complimentary directories that are proven to be of bigger worth, and as soon as they are used, the mission is complete. Google decides the value of the directories and notably, which web pages are in fact directories. Directories that do not have any pages catalogued in Google are thought to be of low quality. We have a list of 1,500 Search Engine Optimization-friendly directories.
2. Web administrators worldwide are knowledgeable of the manual directory submission method and as a consequence could become congested. This is the basis you need link building prior to performing your directory submission campaign in turn to obtain similar results that were attained easily some years ago. That is why it is no longer practical to start with link building tactic for a new website.
1,500 manual directory submissions give really amazing results; providing you have at least PR3 and it is the first time it is carried out. Once the green bar within the Google toolbar displays a ranking of Page Ranking3 you will see an enormous improvement to your PR.
It will take a while for the links to begin taking effect from your completed directory submissions; as with many strategies there is a time delay. In a few days hundreds of submissions may be accomplished the submissions must be reviewed before they are published. The very best directories will first evaluate the submitted details and of course they ultimately evaluate your web site. A living person will first evaluate your website prior to the links is activated in the directory for Google to index it.
Your web page might be erased purely due to directories receive tons of submissions and reviewers cannot handle the work load.
This system thus ensures a large amount of links, and content association of the web pages. It is a crucial way to link building and SEO.