RoomSaver.com, an online hotel reservation platform, recently released the results of a survey that profiles the reservation habits of travelers. The survey provides insights into the factors that influence travel decisions and the methods travelers use to book hotel rooms.
According to the survey, the most important factor that influences travel decisions is the location of the destination. Nearly half of all respondents indicated that the location was the most critical factor while making travel plans. The price of hotel rooms came in second, with slightly more than a third of respondents citing it as the most crucial factor. Other factors that influenced travel decisions included recommendations from friends and family (8%), access to local attractions (7%), and availability of hotel amenities (7%).
The survey also revealed that the vast majority of travelers (80%) prefer to book their hotel rooms online. Nearly half of all respondents indicated that they use online travel agencies, such as Expedia and Travelocity, to book their rooms. However, a significant number of travelers (30%) still prefer to book hotel rooms directly with the hotel via phone or email.
Interestingly, the survey also found that loyalty programs are not a significant factor in travel decisions. Only 6% of respondents indicated that loyalty programs influenced their travel plans. This finding could suggest that loyalty programs are not as effective as they once were in attracting and retaining customers.
The survey also indicated that most travelers book their hotel rooms in advance. Two-thirds of respondents indicated that they book their rooms at least two weeks before their departure date, and nearly a fifth of respondents book their rooms more than a month in advance. This trend suggests that hotel revenue managers should focus on optimizing room rates and occupancy levels further in advance to benefit from these early bookers.
Finally, the survey found that travelers are not opposed to using mobile devices to book hotel rooms. Nearly a quarter of all respondents indicated that they have used a mobile device to book a hotel room. This trend is likely to continue as more travelers rely on their smartphones and tablets to make travel plans.
In conclusion, RoomSaver.com’s survey provides valuable insights into the reservation habits of travelers. The results suggest that the location of the destination and the price of hotel rooms are the most critical factors that influence travel decisions. Hotel revenue managers should focus on optimizing room rates and occupancy levels well in advance to attract early bookers. Additionally, loyalty programs may not be as effective as they once were in attracting and retaining customers, so hotels should explore alternative ways to build brand loyalty.
Finally, the survey indicates that travelers are increasingly relying on online travel agencies, such as Expedia and Travelocity, to book their hotel rooms. This trend presents an opportunity for hotels to partner with these agencies and increase their online visibility. Furthermore, hotels should optimize their websites and booking engines to provide a seamless booking experience for customers who prefer to book directly. By embracing these trends and adjusting their strategies accordingly, hotels can attract more customers and remain competitive in the ever-changing travel industry.