by: Hans Peter Oswald
Aero Registrar Secura GmbH proposes to the IT departments of airports to sell aero-domains to companies at the airport. Airports can build a portal of the airport and forming by this a kind of virtual airport.
The advantages:
1. Search engines are today focusing link popularity. If airports would build a portal of the airport with interested companies and ask the companies at the airport as a condition for getting the aero-domain and the link to their websites that the companies link back to the airport's website, the airports will get many links back to their own website.
By this they increase the success of their website. Especially Google,the most important search engine of the world, is working with link popularity. If you assume, that the website is important for your marketing, you should try to improve your ranking at Google and other search engines.
2. ICANN accredited Registar Secura will sell to airports the domains for other companies at reseller conditions. The IT departments can sell the domains at the price, which they think is fitting. The IT departments of airports will have an economic advantage at every sold aero-domain.
We also propose to airports they you should realize the shortcut initiative of SITA. One of many examples: If somebody is entering at the PDA parking.youraeroport.aero, there are hints how to go and/or drive to the parking lot. Secura GmbH is also ready to make free subdomains in order to help to realize the shortcut initiative.
Hans-Peter Oswald
The author is the CEO of Aero Registrar Secura GmbH