Banners are supposed to be one of the most effective ways of marketing your products and services. They account for a better visibility and scope for placing your products in the eyes of your customers. For this very reason it becomes highly important for you to get your banner designed in the right way so that you do not loose out on the benefits it provides.
So what are those main features that need to be taken care of while designing an appropriate banner? As I can see it, there are five basic aspects that are of prime importance and should be taken care of without fail and these are Material, Size, Fonts, Contrast and Graphics. Now lets look at them one at a time in detail.
Material:
There are mainly three kinds of materials used for banner designing which are lightweight (10 ounces), standard (13 ounces) and heavyweight (17 ounces). Lightweight banners are mainly used for indoor uses that are for short period of time and are not durable for outdoor use. Standard ones are of use both for indoor and outdoors, especially if they are to be used more than once across various seasons. Heavyweight banners are only used for hardcore outdoor marketing. These can be used for indoors as the size of them doesn