SEO or search engine optimization is one of the most recognized form of Internet marketing used in industry today. It's success is due to the fact that SEO is a type of Internet marketing that makes use of search engine's capabilities to deliver high quality traffic to a website. Many may confuse SEO to be under SEM or search engine marketing which is in fact two different strategies.
The difference of SEM from SEO is that SEM makes use of paid techniques such as advertisements in search engines while SEO makes use of techniques that "naturally" improves a website's visibility in search engines. According to many SEO Philippines experts, this is the reason why many bloggers became successful in the Internet while using little or no capital at all.
The Techniques
SEO's success in the market is because of its techniques. Unlike other forms of Internet marketing techniques, SEO is the only technique that involves a vast array of tactics or techniques that is mainly used to improve the quality and quantity of traffic into a website. According to many SEO Philippines experts, these techniques are divided into two different categories, the on-page and off-page SEO.
On-page SEO are techniques which are used to optimize a website, to make it more "search engine friendly". Techniques usually involved changes within a website's content as well as its codes. This changes are made to accommodate certain keywords which could be used to increase a website's relevance in search engines. Codes are also optimized to include these keywords. Popular places are in the meta tags, alt tags, and title attributes. The images' file names are also optimized a well as the URL.
Off-page SEO are techniques used outside the website. These techniques are used to further improve a website's visibility in search engines. However, most of its techniques aren't only used to increase its relevance in a search engine result page (or SERP), but also increases its visibility in the Internet through links. According to many SEO Philippines experts, this technique is known as link building which is considered as the oldest and still one of the most powerful technique used in SEO.
Black and white hats
Like many other Internet marketing techniques, SEO is also known for its unorthodox or illegal techniques. These techniques are mostly known as black hat SEO, which is a term coined from old western movies in which the person that wears a black hat is the enemy. Synonymous to black hat are white hat SEO which are techniques known for their effective and guideline-approved methods.Visit
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