An interactive web site is undeniably more attractive to visitors and holds them longer. It also invariably earns many return visits. To make your interactive web site even more attractive, here are some features you may want to add to it, if your site does not have them yet. According to statistics, they will be even more effective if placed in your landing pages.
Discussion forums
Discussion forums are very popular among online users. Here users united by a certain interest can congregate and have online conversations, encouraging them to return again and again. Eventually, these users form an online community that becomes the solid and loyal base of the website.
Newsletter
You can also build and consolidate a long term relationship with your web site visitors by asking them to subscribe to your newsletter. At no cost, they will be able to receive updates and other useful information by email. Of course, the newsletter will also contains invitations and links to pages you want them to visit.
Online guestbook
An online guest book may take the place of a discussion forum or may co-exist with it. The difference is that comments by visitors on a guest book are about the web site and their experience on it. This may be password-protected to allow you to screen and approve or disapprove comments. This could also be a way of gathering your visitors