It's very common to see a banner at the top of most
webpages. Usually, they are 468X60 in size, which is
the most popular format for banner advertising.
But instead of pasting just one banner at the top of
your page, how would you like to put eight or twelve
in that spot? Incredible, you say? It can be done with what's
known as a banner rotation script or service. Every
time someone loads your webpage containing the code,
they'll see a different banner appear in exactly the
same spot.
There several advantages to rotating banners:
1) It allows the pages they're displayed on to
"look different" every time someone loads a page,
giving your site a more "fresh" appearance.
2) You can display a variety of baners without
adding more bandwidth to your pages or taking
up their precious real estate.
3) If you participate in a variety of Affiliate
Programs where you make a commision on sales,
now you can rotate those banners they give you
and possibly make more money at the same time.
4) It's a known fact that after someone views the
same banner over and over they'll become immune
to it, thereby reducing click thru rates. With
rotation, they're always fresh.
5) If you want to sell banner advertising on your site
you'll need some sort of banner rotation script to
track click thrus and impressions for your clients.
The advantages are clear, so where do you go to get
a script like this? There are a number of websites
that offer them for free. All you need to do is
download them and tweak a few lines of CGI Code.
Try some of these more popular sites:
Free Scripts
http://www.freescripts.com/scripts/
Big Nose Bird
http://www.bignosebird.com/
The CGI Resource
http://www.cgi-resources.com/ProgramsandScripts/Perl/
Matt's Script Archive
http://www.worldwidemart.com/scripts/
If you're not comfortable with CGI scripts, you can
hire someone who specializes in "configuring"
to do it for you. The cost will vary depending on the
complexity of the script, but you should
plan on spending between $50.00 to $100.00. A few programmers
who freelance are listed below. Contact them
for their current rates.
William@willmaster.com
DavidBlack@theWaveCave.com
info@planetcgi.com
There is a third option.
There are a lot of "FREE" banner and ad rotation services
that will do all of the "behind the scenes" work for you.
All you have to do is sign up, upload your banners, and
cut and paste the code they give you. The reason they
do this for free is they usually take anywhere from
5 to 15% of your banner rotations for their own use.
It's a small price to pay for the ease and
convenience they offer. They will also track click-thrus
and impressions of all banners served, which is great for
knowing what's pulling and what's not.
Some of the best ad rotation services are:
Orbit Cycle
http://orbitcycle.com
Hosted Scripts
http://www.hostedscripts.com/
Ad Zerver
http://www.adzerver.com/
Ad Rotator
http://www.bannerpower.com/
Rotating banners on your website is a quick way to
keep the look of your site fresh and keep those
"click thrus" coming. Now that you know how to do
it, there's absolutely no reason not to.
About the Author
Merle
http://www.ezineadauction.com
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