If you want your website to start dominating the search engines for certain keywords, the first step is doing On Page SEO. The fact is that if your own website is not correctly optimised for keywords, then the effectiveness of any off page SEO will be reduced and you will just make it harder on yourself.
The Number 1 SEO Rule
The most important rule to remember about this topic is that each page of your website should be optimised for only 1 keyword. Too often, people try to optimise 1 page for many keywords but what ends up happening is that the page never ranks highly for any keyword. It