Custom SEO Web Development is a bit of a misnomer. This is because all web development should be regarded as custom, as there are no two companies in existence that are identical. Here best practices of SEO web development are explained from ZebraStudios, a leading SEO Company Toronto.
SEARCH ENGINE OPTIMIZATION: WHAT IS IT ALL ABOUT?
For the most part, SEO refers to two desired outcomes. Firstly, SEO is concerned with increasing and enhancing web traffic. In following, SEO aims to increase the number of conversations which stem from the increase in traffic. It must be acknowledged that no matter how great you think your website actually is, your status on one of the major search engines is what actually matters. Therefore, if your website does not reach the podium in Google, Yahoo, or Microsoft Bing the chances of you being found by a web surfer are highly unlikely.
WHAT DO I NEED TO BE EFFECTIVE?
Traffic. In order to attain traffic, one must be visible to search engines and rank, as a rule of thumb, within the top three sites per search. In order to achieve this, there are a number things that can be done to customize your site. The most common ways to optimize your site for search engines are listed below:
1. Try to make your page search engine friendly. This means creating a page in HTML, not flash.
2. Having unique page titles for each page that are targeted on the most relevant keywords.
3. Having an SEO compatible/friendly shopping cart with unique product names and descriptions.
4. Blogs. These allow for your site to be indexed by the search engine.
5. Installing a content management system in order to index new content.
6. Dynamic site map which will automatically submit a new sitemap to search engines, for example, Google, every time new content is contributed to your site.
Although the above mentioned techniques will provide a solid foundation for your site, they do not generate back links (the cornerstone of offsite optimization), and the more good back links you have, the better your chances at appearing in the top results of a search engine.
Another important variable in SEO Web Development is Conversion. To entirely comprehend conversion optimization, it is important to note that the possibility of getting it right on the first try is virtually zero. This is to say that part of the process of SEO Web Development is learning what works and what doesn