When building your own website there are a few things to consider. If you know nothing about web design, you will need to pay someone to design it exactly the way you want. It's important to make sure you use a reputable source so you are not wasting your money. You should be very picky about choosing your domain name. Make sure it is short, sweet and memorable. There are many site out there that allow you to check the availability on domain names. Most also allows you to see who owns the site. If a domain name you are interested in is not available but the owner of it is not using it, then you can offer to purchase the domain name from them.
Probably one of the most important factors in an internet company is choosing a very good web host. If your web site goes down, you are completely out of business. When searching for a web host company make sure they have secure server capabilities, fast servers, lots of space, unrestricted CGI access, SSH and FTP access, web-based administration, access to raw server logs, full email services, power and daily server backups, and no minimum contracts. You may want to test their technical support and see if they offer services, scripts, and software. Inquire about their downtime and how long they have been in business. Make sure you are not being charged for the extra services. I personally am very happy with D9 Hosting. They truly helped me grow my business with their customer support and their dedication to help above and beyond. I recommend them to everyone who ever asks me.
When a customer visits your website, you want them to see professionalism, knowledge and fast connections. If your visitors notice advertisements from your free or low cost web host server they will perceive your site to be unprofessional and very small time. Slow connection speeds will definitely lose customers and cost you much money. So, choose your web host server carefully and you will be well on your way to creating a website that will attract all types of visitors.
The things I just mentioned are the most important things about building your website. You can not have a website without them. PERIOD! There is no way around it. Another thing that I put on the same level as these is an auto responder. This gives you the ability to email your subscribers and have it on autopilot. You definitely want to look into the different companies that are out there. Research them and make the decision that is best for you.