The the iPhone and the Blackberry are two popular brands of mobile phone. The people who use them wonder how they ever managed before without their iPhone or Blackberry. The smartphone can use, and has built in, a multitude of applications, and everybody wants a smartphone.
For many mobile users, the moment their mobile phone contract is due for renewal, they make sure they replace their old mobile phone for one of the newer models of smartphones, the iPhone or Blackberry.
The only thing these smartphones don't do is make coffee. But wait, technology is getting there. Give Silicone valley five years, and we can probably carry an extra-smartphone which makes coffee or tea to go. One of the most widely used applications that you have on the smartphone is the internet. Thousands of people are now freed from their desks, and offices and can use the internet wherever they are, as their smartphone is always with them. The absolute freedom of this choice comes with a price though. When they browse the web on their smartphones the website does not look as good as it does on the actual PC screen and is very difficult to read.
On the larger screens of a computer or laptop the full website is displayed in front of you. You can see everything at a glance. On the smartphone this is just not the same as you only get a little bit at a time, fragmented and unclear. The answer to this is the specialised mobile site version of the internet which is lighter, less content laden, easier to read, and a clearer version of the main websites. These specialised mobile sites will really make the smartphone smarter.
It is important for companies to have a specialized mobile website as well as a desktop or laptop website. There are an increasing number of mobile users who browse the web through their mobile phones, their smartphone, iPhone or Blackberry and this is their only way of accessing the internet. We have noticed that many Toronto dentistries who are our clients are losing business, contacts and exposure as users of these smartphones once they eventually see the site they want to access, have lost patience by that time.
Not enough content is shown and because of the small screen, difficult to navigate. This is frustrating as they only browse the internet through their phones. This impedes their mobility as the reason they are using the smartphone in the first place is because of the internet facility on the phone.
It is fine for receiving and maybe sending an email, in an emergency. So companies need mobile medical sites which are lighter versions of their main websites. They display better, and are easier to navigate than the content laden big brother version that they have on their desktops or laptops.