In case you are not acquainted with the term 'Link Popularity', keep in mind the following: "Link Popularity is the total number of web pages that point links to a related web site".
Now, most beginners wonder; "How can a web master improve his site's link popularity?".
Link Popularity can be enhanced through Reciprocal links, affiliate programs or by using special promotion software that fully automates this process.
Automating the procedure of exchanging reciprocal links, leaves enough time for the site owner to boost search engine rankings by simultaneously trading links with tenths, even hundreds of web sites!
Some Noteworthy Resources for the "Self-Promoted" Webmaster:
Articles on Web Site Promotion & Search Engine Rankings.
Traffic-Building Programs & Advertising: http://www.traffic-engine.net
Free Traffic-Building Viral Marketing Programs
Your search engine position is directly affected by the link popularity factor. That is how search engines would rank you for a specific keyword, or specialized theme.
Exchanging reciprocal links with sites negotiating similar content to your site, is considered a sure-fire tactic to elevate search engine rankings. Savvy Webmasters succumb emphasis on the quality of the "negotiated" link trades, while broadening their roadway to top search engine rankings.
About the Author
George Papazoglou is the author behind http://web-site-promotion.gr and ex-Web Optimization Veteran.
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