Not sure what's involved in getting a web site started? Well,
there are really only three ways to go about it. In this article,
I'll provide an objective review of the strengths and weaknesses
of each approach.
(a) The DIY solution: Create and maintain your web site yourself
by using software such as Microsoft FrontPage or by writing
the HTML directly.
(b) The half-n-half solution: Have an external party create the
web site. You then do the regular updating of the site
yourself.
(c) The full outsourcing solution: Have an external party create
and update the site.
(a) THE DIY SOLUTION
ADVANTAGES
This is the cheapest solution. You don't need to pay any fees
to consultants.
If you enjoy being creative this could be an enjoyable and
rewarding activity.
You'll have complete control over your web site's "look and
feel."
There's no chance of a consultant handing you a site that
isn't what you wanted.
DISADVANTAGES
DIY sites often look amateurish. This can turn away customers.
DIY sites often have poor navigation controls. In a
well-designed site, the user should be able to find what they
want in seconds. Achieving this is not as easy as it sounds.
You'll need to obtain some suitable software and then spend
time learning how to use it perhaps a lot of time.
You will need to learn the arcane secrets of effective META
tags, JPEG compression, browser compatibility, FTP clients,
loading speed and more if you want the site to perform well.
SKILLS NEEDED
Patience: This will all take time.
Good PC skills; e.g. a familiarity with both text and graphics
applications.
Technical skills or the willingness to acquire them.
Graphic design and page-layout skills.
(b) THE HALF-N-HALF SOLUTION
ADVANTAGES
You'll need far less technical knowledge.
The graphic design, page layout and navigation elements of the
site will all be done for you thus avoiding many of the pitfalls
that strike amateur designs.
A consultant will probably produce the site faster than you can.
If you have the skills (and the desire) to update the site
yourself, this may be the best trade-off between price, speed
and professionality.
DISADVANTAGES
You'll still need to have (or learn) some technical skills, but
not nearly as many as with the DIY solution.
Consultant's cost may be hundreds of dollars even for a small
site. Larger sites will cost more, of course.
You run the risk of the consultant not providing the design
that you were looking for.
Major changes or upgrades to the site will probably need to be
done by the consultant.
When you update the site yourself you risk "breaking" something
or just "messing it up."
SKILLS NEEDED
Some technical skills or a willingness to acquire them.
The ability to liaise with the consultant about how you want
the site to look and what you want it to achieve.
(c) THE FULL OUTSOURCING SOLUTION
ADVANTAGES
You are not required to spend time and effort learning
technical skills that other folk already know and (let's be
honest here) can probably do better.
This requires the least effort on your part.
A consultant will produce the site faster than you can.
This should produce a professional looking site that navigates
easily, loads quickly, is compatible with all browsers and
works well with search engines.
DISADVANTAGES
This is the most costly solution.
You have less control over the content of the site.
SKILLS NEEDED
The ability to liaise with the consultant about how you want
the site to look and what you want it to achieve.
CONCLUSIONS
Choosing between these solutions comes down to two main issues:
your budget and your skills. If you have the skills needed (and
the free time), you can save yourself hundreds of dollars in
consultants' fees. If not, consider bringing in a consultant to
design the site for you and, perhaps, to do the updates as well.
About the Author
Tim North
info@scribe.com.au
http://www.scribe.com.au/ebooks.htm