Perhaps most IM marketers automatically think Wordpress is meant only for the blogging world. Ok... Wordpress can be used in the same way as a static marketing sites, so it's not just for "blogs." Wordpress is what is called a Content Management System, CMS, and it has a lot of versatility to it. It is easily customized and, thanks to all of the different plug-ins that are being developed every day, you can quickly and simply get your site to look and behave the way you want. Here are the best plug-ins for internet marketers who want to use Wordpress.
One you do not want to ever leave home without is the Google XML Sitemap. For any IM related blog that is intended to rank in the search engines, this plugin is vital to success. This is a background type of tool, and it will help Google have a better idea of what your site is about which will help you. It's important to help Google maintain an accurate account of your site, so you should create/build a new sitemap at a regular interval depending on how often you add content. If you try to do this long hand it becomes a time consuming ordeal. With the sitemap plug-in, however, your sitemap is updated automatically every time you update your website.
You probably can easily figure out what the Similar Posts plugin does. This plugin finds related, or similar, posts and inserts links at the end of posts to the other similar posts. Ok, so it's pretty obvious why this is a good idea; it will try to interest your visitors in other posts, etc. This kind of strategy is an excellent approach to keep them engaged. You never want to do something to destroy their natural curiosity. Although we have been looking at wordpress plugins it might be remiss of me not to mention the
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You can easily optimize your links for search engine optimization with the SEO Smart Links plugin. You make your settings, in the plugin itself, so it knows what expressions and phrases you want your site to be known for. It will add links to your site by finding your important phrases, and then it finds other instances where they're used on other pages and links to them. You can set it to link to any posts, tagged words, categories, or pages.
Wordpress is a fantastic content management system. Extremely versatile, it can be used for landing pages, squeeze pages, blogs - of course, video blogs, etc. As you know by now, it can be customized and its functions altered with plugins. There are so many choices with internet marketing, so that's why Wordpress has become so popular. With these great plug-ins, Wordpress could be just the ticket!
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