What are your strengths? What are your weakenesses? Each of us has talents
and also areas where we are not as strong.
The first thing you need to do is decide what your strengths are. For
example, if you are good at writing, you can write articles, ads, website
copy, ebooks, etc. If you are good at programming, you can develop good
programs. If you are good at html and java and cgi scripts, you can do
websites or develop scripts for sale.
It's very seldom that one person has all the talents necessary to set up a
business, whether it be an Internet business or a business on Main Street.
When you set up a business on Main Street, many times you go out and find a
CPA to handle your business taxes, etc. You find a contractor to build your
building or repair or upgrade your building. You find a secretary to handle
billing and filing and answering the phones. There are many people who come
together to help you make your business a success.
When you build a business on the Internet, you don't have to worry about the
contractor - or do you? Do you know how to really build a website? After all,
when a potential customer comes to your site, no one will physically be there
to greet him/her. Your website will be the reflection of your business. If
you don't know how to set it up, you need a "contractor". In other words, you
need a webmaster's help.
When I first started on the Internet, I had a free website. It was colorful!!
I used one of their templates and thought it was really pretty! But pretty is
not what business is all about. You want your website to be functional, fast
loading, easy to navigate and informative.
Then, I got an email from a person who had visited my "pretty" website. He
commented I obviously had been busy. He very kindly did not mention how
"unbusiness-like" my site was. He very graciously offered to help me set up
my site in a more professional way. He also advised me to get a "non-free"
website where I would not be limited to what I could do. And he said it all
without hurting my feelings!
Of course I accepted his offer. He set up a template for me, worked on
teaching me html, answered questions, and fixed my mess-ups while I was
learning. And he STILL helps me out of jams! Who is he? His name is James
Pendleton. His website is http://www.jgptophost.com. He has been an
invaluble friend to me. If you are looking for a good webmaster, you won't
find a better one.
This article sounds like an ad, but it really isn't. My point is that we all
need each other. Great businesses can be built when we finally realize that
we can do more when we help each other. When we learn to trust each other,
great things happen. Pool your resources - offer your strengths to someone
who can use them, and often you will find the other person will offer you
something in return. Then you BOTH will be better for it!
About the Author
Pamela Geiss owns the successful LotsaPerks Advertising Agency. She
specializes in traffic. She also publishes the popular LotsaPerks Newsletter.
You can visit her at http://www.lotsaperks.com