There are many techniques involved in SEO (search engine optimization) compared in the past. Although the on-page SEO techniques remains the same, techniques used outside the website have grown and revolutionized to accommodate the ever changing algorithms of major search engines such as Google, Yahoo!, and MSN.
However, other than the "good" or the orthodox techniques used in off-page SEO, there are also techniques which tends to manipulate the search engine result pages or SERPs which are both unorthodox for search engine and illegal because many of these techniques violates copyright law. And one of the most popular example that violates both of these is the technique known as article spinning. So what is an article spinning?
Evolution of duplicate content
Because of the ever changing algorithms of search engines, methods and techniques of SEO have also changed over the years. However, according to many SEO Philippines experts, these changes also includes the techniques used to manipulate the SERPs which are known as black hat SEO. One of the most popular techniques which have evolved today is article spinning.
Article spinning is a technique which was said to have grown out of earlier duplicate content practices. Duplicate content was one of the most popular as well as illegal technique used in black hat SEO. However, according to SEO Philippines specialists, because of the changing algorithm of search engines, duplicate content lost its effectiveness in SEO because search engines gave lesser importance in duplicated content.
The difference of article spinning from duplicate content, which also gave its effectiveness in today's market, is that article spinning doesn't copy the whole content itself, but rewriting the whole article, or parts of the article, into a new one. By replacing or editing the elements found in the article, this allows writers to avoid being penalized by using a duplicate content.
Other than being a violation to search engine guidelines (or laws), the use of article spinning is also a violation of the copyright law. According to SEO Philippines experts, the original articles are often plagiarized from other websites and can often also be copyright infringements if the original article was used without the copyright owner's permission.
The duplication of web content may also break copyright law in many countries, such as in the US in which the United States Online Copyright Infringement Liability Limitation Act (OCILLA) and the Digital Millennium Copyright Act to protect original articles or content from being plagiarized.
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