Is your web site getting visitors, but not selling anything?
It's the most common problem on the Internet.
If you check your web site statistics, you'll notice dozens,
hundreds, even thousands of visitors stopping at your site,
pausing for a minute, then clicking away. Your opening page gets
tons of hits, but inner pages-often where you do all your
selling-are lonely as a ghost town.
Here are four quick ways you can improve the words on your
opening page to catch readers, hold their interest, and make the
sale.
1. Put a big headline at the top of your page. Don't try to be
cute. Simply lay out the main benefit your site offers the
visitor. "Save Money NOW With Better Gas Mileage." I like to
start headlines with an action word like save, learn, profit, or
relax. This gives your headline energy. Don't be afraid to make
your headline 15 words or longer. Long headlines get results.
2. Next give your page a bold subheading. Make it provide a clue
as to how the headline's benefit can be achieved. The subheading
can also add one or two more benefits a customer will receive.
"Here is what you need to know to spend 20% less each month on
gas. Smart driving techniques, cutting-edge gas additives, and
the hard truth about SUV's."
3. Now comes the main body of your web page copy. Start by
describing the pain and frustration your product or service can
solve. This is where you really hook the reader. People LOVE to
read about the pain in their own lives. "As the price of gas
rockets skyward, you find more and more of your tight budget is
squandered at the gas pump. One by one you're having to drop the
good things in life just so you can pay for GAS!"
4. Follow that with a bulleted list that names the features of
your product or service. Next to the features, list the benefits
each benefit brings. People are in a hurry. Bulleted features
and benefits are quick to read.
5. Finally, put links to your order page about a third of the way
down the page, at the middle of the page, and at the end of the
page. Many of your best customers make up their minds quickly.
You don't want them to have to hunt all the way down the page to
find the link to buy.
You bet, these are very simple points. But you would be amazed
how many sites that aren't selling are fouling out on these small
but essential copy techniques. Try them on your opening page-and
watch sales grow!
About the Author
Ron Sathoff provides marketing advice, expert copy writing, and a
big selection of promotion packages. Read all his helpful
marketing ideas at http://InternetWriters.com Reach him at
mailto:ron@drnunley.com or 801-328-9006.