Get listed in Yahoo directory is very important in web
site promotion because traffic of Yahoo directory is
ranked as No.1. If your site is listed in Yahoo, you are
likely to get decent traffic from it. Many webmasters
found that it is extremely difficult to get listed in
Yahoo. Granted! It is not impossible but really quite
difficult. You need to spend effort on Yahoo submission,
let me share the following tips with you:
Pricing
If your site is a business site, prepare to pay Yahoo
US$199 (Business Express Service). It is officially
announced that there is no free lunch for business sites
anymore. The price guarantees that your web site will be
reviewed within 7 days. As Yahoo needs to maintain a high
quality directory, it cannot promise that your site will be
included after a review. For non-business site, you can
still submit to Yahoo for zero cost. However, Yahoo does
not guarantee to review your site.
For adult site, you need to pay US$600 before Yahoo¡¦s
editors will visit your site.
In general, submit to Yahoo requires money. To avoid
wasting your money, you need to well prepare your site
before submission.
Preparation
In your web site,
1. Your official business name should be clearly visible.
Yahoo is likely to take it as your site title.
2. There are no broken links and no under construction
areas exist.
3. Your site must be available 24 hours a day and seven
days a week. If your web host is unreliable, it means you
must switch your web hosting company.
4. If you are selling products, you must ensure that you
can accept credit card payment on-line in a secure
channel. More favorably, you accept multiple payment
methods.
5. Ensure that your business address is available at your
web site. Preferably, it should be found somewhere at your
homepage. At least, you should add a page called about us
or contact us and provide your business address in this
page.
6. Ensure that your web site functions properly in
different browsers, at least, the latest version of
Internet Explorer and Netscape Navigator.
7. Your site should be loaded fast. Of course, the
meaning of ¡§fast¡¨is subjective. If your site can be
completely loaded within 6 ¡V 8 seconds, it should be no
problem.
8. Ensure your site does not have obvious grammatical and
spelling mistakes. It undermines the credibility of your
web site, and thus, the chance of being accepted in Yahoo.
9. Your site must have sufficient original content. Your
site at least consists of 5-6 pages.
10. The navigation system is easy to follow and clear.
Yahoo Submission
1. You need to suggest 1-2 categories, title, and
description to Yahoo.
2. You need to spend time in selecting the most suitable
category. If you cannot select the correct category, I'm
sure that you cannot get listed. A guideline I can give you
is that you should find out your competitors and see which
category(ies) they are being placed. Then, follow it. If
your site is a business site, you must place it under one
of the sub-categories of ¡§Business and Economy ¡§.
3. Use your official business name as site title. Title
should not compose of more than 5 words.
4. The description should be written within 25 keywords. It
is much better to write it within 10-18 words, stuffed with
relevant keywords. If it is written too long, Yahoo's
editor may completely change your description. Even though
you can get listed then, you cannot get any significant
traffic because the description has no relevant keywords.
5. Do not submit too frequently to Yahoo or else your site
will be regarded as spamming. You may never get listed
then. You can re-submit your site only if you get no
response from Yahoo 6 weeks after your first submission.
If you submit your site 2 times without response, send a
follow-up email to url-support@yahoo-inc.com. You may get
some response, but there is no guarantee.
6. If you have paid US$199, and your site has been
rejected. You have a chance to appeal within 30 days. Don't
appeal too early. Check your site thoroughly before you
make an appeal because you have only one chance.
7. If your site is accepted, you will receive a
notification from Yahoo. Bingo!
To be honest, we don¡¦t want to pay the US$199 submission
fee. However, unique visitors number of Yahoo is No.1 in
the world, it is deserved to spend effort and money for
getting listed. So, consider the fee is an advertising
expense.
About the Author
King Lui
Abc Internet Marketing TV
Helps Internet business owners promote their web sites
effectively!
Visit the site at http://www.abc-internetmarketing.com/