Every single week I meet folk who are so excited about their new internet site that they can not wait to let me all about it and how it should make them a lot of money terribly swiftly. They're They're almost jumping up and down because they've potentially been to a convention when they were told that the most effective way to live the dream is to first dream it and then visualise it and think about all the stuff they can do with the cash they can earn from it.
Life's going to be brilliant.
Really, life is going to take off soon because there are so millions millions of users online and all you want to do is attract a little fragment of those for your new widget to sell by the truckload and finally you'll be a Web Millionaire. Except it doesn't happen.
So many folks are sold the dream of SEO in such a way that they believe it's straightforward to do and you can suck visitors to your site like a vacuum cleaner sucks dirt. E-tailing is easy, selling is straightforward and attracting visitors is straightforward, except it is not ; it's difficult and it is a tough slog.
Just getting on Google is difficult
You need to be noted on Google in the 1st place and this is the initial hurdle - and what a whopper! Google indexes approximately 50 billion Web Pages and it grows at an exceptional rate, probably hundreds of thousands a day. Why should they index yours? Why should they even care about yours? The answer is, they shouldn't and so they don't.
When your internet site is finished it just joins a particularly massive queue and even though there are strategies you can get yourself listed quickly, these are quite complicated for the entire newbie and it's very easy to do it wrong.
So, when the site is live, there then begins a huge process of what many folks call 'optimisation' and that's where us SEO type have truly upset people. You now believe that 'optimisation' means changing some words on your site so that Google automagically pushes you to the head of search whenever someone types in your product. You almost certainly believe that it is an one-step process and when it's done, you're good to go. That is not what optimisation is about at all and we should truly call it 'marketing'.
Marketing is the method of getting your product in front of your clients ( whoever they might be ) and historically this is a long process, even when you're contesting with only a few folks in your neighborhood. Imagine competing with many millions of men and women globally!
The more competitive your market, the longer it will take too, for instance you are unlikely to beat B&Q if you are selling DIY apparatus. Just face it - your website isn't going to beat any one unless you have a commitment to spending lots of time promoting it and this is where the second hurdle rears it's hideous head.
I'm still not on Google and it's been a month!
It's likely the most common complaint I hear from people. They (or we) 'optimised' their site a month ago and it still not found anywhere when someone searches for it. You cannot find it anywhere at all and you're so not selling anything and so you are truly hacked off.
You probably think that SEO is a complete bunch of hogwash and so you have decided to end it now before you waste any more money. Giving up is too straightforward but you can potentially do it as you can't think of all other option.
This is not just about SEO, it's about many things in life - it becomes too tricky so you walk away and blame Google or something. You almost certainly think you have been banned or Google doesn't like you or your web designer has done something wrong.
Let me just make it truly clear - if you've got a new internet site and it's just been launched you are going to wait a very long time before folk are finding you on Google. We estimate between 8-12 months before it's getting anything like the quantity of traffic an ecommerce site needs to work and so you want to do something else. SEO isn't the magic bullet and so you should not rely on it at all.
You should also look at other marketing streams like e-mail selling, AdWords and perhaps even some of-line stuff like advertising. Seriously, even though the world has gone Web mad, it doesn't mean you must ignore traditional methods of advertising.
Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in
http://www.callowaygreen.com/what-we-do/Birmingham-web-design/ for West Midlands based organisations that are looking to sell their products to a wide audience.
We also offer extensive
http://www.callowaygreen.com/search-engine-optimisation/searchengineoptimisationtraining/ for people looking to do their own SEO.